My role spanned the full initiative. I audited external agency work against WCAG and ADA standards at every stage, catching gaps before they became launch problems. I built self-serve template systems that reduced the team's dependency on one-off design requests and increased execution efficiency across the org. I led art direction through cross-functional design reviews, balancing creative quality against input from brand strategy, marketing, legal, and engineering. And I developed an event template system that brought the new identity to life consistently across our entire event portfolio.

I drove design quality and accessibility compliance through audits of external agency work, built self-serve template systems that increased team efficiency, led art direction across cross-functional design reviews, and developed event templates that ensured brand consistency across our event portfolio.

The refresh launched in February 2025. But the work I'm most proud of isn't the visual identity itself, it's staying close enough to the system after launch to know when something wasn't working. Leadership review surfaced that our motion system's all-caps typography wasn't landing the way we intended, and I'm now leading the correction back to sentence case across the full motion system with our agency partner. A system is only as good as the team's willingness to keep tending to it after launch, and that's the part of this work I take the most ownership of.