I led the creative execution for unBoxed 2024's digital presence, delivering the event landing page, organic social assets, and sales itineraries that supported Amazon Ads' flagship annual event in Austin, Texas. My work bridged the physical event experience with digital channels, enabling record-breaking registration performance and cross-functional marketing success.

The landing page married the physical event aesthetic with the digital experience, driving 21,173 pageviews and 7,145 clicks with a 33.75% CTR—a +1908 basis point improvement over 2023's conversion rate. It achieved 89% above benchmark pageviews with 40% higher dwell time than standard. 

The landing page, social assets, and sales materials I delivered became foundational elements of the integrated marketing campaign that drove 360,071 total reach and 26,911 engagements across all channels.