I owned the digital presence for unBoxed 2024, Amazon Ads' flagship annual event in Austin: the event landing page, organic social assets, and sales itineraries that translated the physical event experience into a digital one. The work didn't just support the event, it drove the best registration performance the event had seen.

The landing page paired the event's physical aesthetic with a digital experience built to convert: 21,173 pageviews, 7,145 clicks, and a 33.75% click-through rate, a 1,908 basis point improvement over 2023. It landed 89% above benchmark on pageviews and 40% above benchmark on dwell time. These assets became foundational to the broader marketing campaign, which drove 360,071 total reach and 26,911 engagements.

The result is a digital experience built for one outcome: getting someone from curious to registered. It outperformed the prior year's page by 1,908 basis points and delivered the event's best registration numbers to date.