I supported art direction on a company-wide photoshoot built to close a real gap in Amazon Ads' internal image library: authentic, in-the-moment representations of learning on the go, an area that had been underrepresented until this project. The shoot delivered 498 final images designed to scale across internal and external touchpoints for years, not just one campaign cycle.

Working alongside the creative team and Staub Collective, I helped direct and edit imagery that needed to do two things at once: feel authentic and human, and stay flexible enough to complement an evolving brand aesthetic. That meant making in-the-moment art direction calls on set, then carrying that judgment through the editing process to make sure the final library actually reflected the diversity and tone we set out to capture.